Let’s book a ticket

If you’d like to book a ticket, there’s a new way to do so. Meet BB (that’s short for BlueBot); KLM’s service bot on Messenger.

Section info visual left Section info visual right
About section visual

BB is not just another Messenger bot. She’s a self-learning system (or: Artificial Intelligence) adaptable to almost any device or channel in the near future.

BB has her own professional, helpful and friendly character, but be warned; she can also be a bit cheeky from time to time. Aside from that, she’s always eager to learn more in order to be of better service to you.

Today, BB can help you book a ticket. But in the future BB will be there to assist you throughout your entire journey.

to the family

BB is officially a new member of the KLM service family. Just like her 250 human colleagues, she’s dedicated to provide you with the best possible service. Whenever BB can’t help you (for whatever reason) one of her human colleagues will make sure to take over.

So if you want to book a ticket, BB and the rest of the service family, are here to help you!

Usage section visual

Terms and Conditions

Terms of Service

The following document outlines the terms of use of BB, short for Blue Bot. Before using BB, you are required to read, understand, and please read those terms to understand what BB is about.

BB on Messenger

We believe we should be where our customers are, and that’s on the platform of their choice. Therefore KLM and Messenger are a perfect fit. We already offer you the option to receive all relevant flight documentation and information in one single Messenger overview, an Emoji service that help you around in an unknown place and various other services via our Messenger Menu. With BB. We make it possible for you to book a ticket in a conversational way via Messenger. BB is part of our KLM servicing family and, is only supported by a human agent when help is needed.

It might be that your conversation with BB gets interrupted, and that you are not referred to an agent immediately. Our sincerest apologies if that happens. It means you’re dealing with a bug in BB. Our engineers are on it and will immediately fix the bug in BB. With BB, it’s like with all technology: sometimes she is in need of extra help from a human. Should you not be able to book the ticket after all, please go to KLM.com or our KLM app to finish your booking.

To use Blue bot, or BB, you should have the Messenger app and therefore a Facebook account. BB is a free service.

You can start using BB by saying something like “Hi, I would like to book a ticket” or “ Hi BB”. You can stop using BB at any time and if BB doesn’t understand your questions you can always ask the help of a Human Agent.


The data that you provide when booking a ticket on Messenger, are stored in our KLM database. We only ask you to provide those data that are necessary for booking a ticket, like your name, etc. so that we can send you your flight info, and flight status updates.

For more information on how we process your personal information, please check KLM’s privacy policy. For more information on how Messenger treats personal data, please check the privacy policy of Messenger.

Privacy Statement

Privacy is a subject that KLM takes very serious. The landing page BB.klm.com contains information that should answer most of the customer’s questions.

By using BB on Messenger you are accepting the practices outlined in this policy.