Meet BB

KLM's service bot

to the family

Meet BB (that's short for Blue Bot), the latest member of our KLM service family. Just like her 250 human colleagues, she's dedicated to provide you with the best possible service. You can meet BB on Messenger and wherever the Google Assistant is, for instance on Google Home.

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This is BB

BB is not just another bot. She’s a self-learning system (or: Artificial Intelligence) adaptable to almost any device or channel in the near future.

BB has her own professional, helpful and friendly character, but be warned; she can also be a bit cheeky from time to time. Aside from that, she’s always eager to learn more in order to be of better service to you.

BB can help you book a ticket on Messenger. She can also help you pack your bag wherever the Google Assistant is, for instance on Google Home. And that's not all! In the coming period BB will offer more services via different social media channels and will be able to assist you throughout your entire journey.

How can BB help you?

On Messenger:
help you book a ticket.

On the Google Assistant:
help you pack your bag.

Let’s book a ticket

If you’d like to book a ticket, there’s another easy way to do so. On Messenger BB can help you find your flight. And whenever BB can't help you (for whatever reason) one of her human colleagues will make sure to take over. It's smart and easy!

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Let's pack your bag

Packing your bag can be a challenge. But with BB on the Google Assistant, for instance on Google Home, there's a smarter and more convenient way to pack your bag. You'll never forget to pack a thing again!